Scope for M.Sc Electronic Media
There are many lucrative careers for M.Sc Electronic Media students in today’s world. The media field is considered as an evergreen field and has not seen any signs of recession till date. As time changes the proactiveness of the media has also changed. With new roles and responsibilities the media field has wide doors opened to attract the skilled professionals especially from M.Sc Electronic Media.
Careers and Important Roles for M.Sc Electronic Media
There are certain jobs that are considered as the best ones for the M.Sc Electronic Media students. This article discusses those new and emerging jobs in the media industry.
1. Digital Marketer
The students who are interested in marketing communications and like to keep abreast of new trends and developments, then they can become good digital marketers after M.Sc Electronic Media course.
Job Role
Digital marketing mainly involves the promotion of products and services through a variety of digital channels using internet and mobile technology. As a digital marketer one will be involved in developing an organisation’s multi-channel communication strategies. He/she may have to work across several areas or specialise in a few, depending on the size and the requirements of the organisation.
Duties of the Digital Marketer
As a digital marketer one is needed to:
- Create and upload copy of images for the organisation’s website
- Write and dispatch email marketing campaigns
- Provide accurate results and analysis to clients or an organisation
- Research for new online media opportunities that may benefit the business including mobile, social media, creation of promotional content and articles
- Designing of website banners and assist the web developers with web visuals
- Communicate with the clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Develop social media engagement and brand awareness campaigns
- Use the web analytics softwares to monitor the performance of client websites and make recommendations for improvement
- Create blogs for company and industry blogs and manage E-communications
- Develop and integrate content marketing strategies
- Keep a tab on current trends and always be prepared to learn more
2. Media Buyer
Advertising is one of the competitive and specialised industries and it is one of the most chosen careers by Electronic Media post graduates in recent years.
Job Role
As a media buyer one is responsible to negotiate, purchase and monitor advertising space and airtime on behalf of clients or an organisation. The aim of the media buyer is to reach the highest members of people in the target audience at the lowest possible costs. The media buyers usually work across several areas of media broadcasting like cinema, internet, magazines, newspapers, posters, television, pamphlets, brochures etc.
Duties of Media Buyer
As a media buyer one is expected to get involved in:
- Identification of the target audience for a specific media campaign and deciding the best communication medium to reach them
- Be updated with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
- Monitoring of buying strategies
- Liaise and coordinate with clients and media sales companies to build strong relationships
- Negotiate with media sales companies for best rates and appropriate media spaces in online, broadcast and print advertising
- Communicate with media sales personnel to adjust media schedules and response to audience figures
- Booking individual slots in pages, posters, internet banners and broadcast adverts
- Ensure that the adverts run accurately so that the desired message is communicated to the customers
- Perform client reporting and budget management strategies, including preparing costings for clients and producing spending updates throughout the campaigns
- Collect and analyse the sales and consumer data
- Undertake research using range of specialist media resources
- Analyse the effectiveness of the campaign by using the data and recommend improvements for future campaigns
3. Media Planner
As a media planner one is expected to work in diverse areas in a fast-paced manner under great pressure and provide best results
Job Role
As a media planner one is expected to identify the best media platforms for advertisements for brands of clients or organisations. As a media planner one will work within advertising agencies or media planning or media buying agencies. The aim of a media planner is to maximise the impact of advertising campaigns through a wide range of media platforms.
Duties of Media Planner
As a media planner one is supposed to perform the following tasks:
- Work with client or an organisation to understand the business objectives and advertising strategies
- Coordinate with creative agency team, clients and consumers to develop media strategies and campaigns
- Work on several projects at the same time or sometimes work with several clients at a time
- Make informed decisions on the best mode of media for specific clients and campaigns
- Take up research and analyse data resources
- Identify the target audience and analyse their characteristics, behaviour and media habits
- Present proposals that includes cost schedules to clients or for management of an organisation
- Recommend appropriate types of media to use and also recommend the most effective time spans and locations
- Manage client relationships and build respect and gain their trust in your judgement
4. Media Researcher
As a media researcher one is responsible to generate programme ideas and ensure that everyone is catered for on set.
Job Role
As a media researcher one is responsible to provide support to the producer and production team of television, radio, film or online projects. The media researcher is required to source contacts and contributors for programmes. They are also responsible to come up with new ideas and work locations. They are also required to organise, plan and research everything that is required for a programme like collecting and verifying information etc.
Duties of Media Researcher
As a media researcher one is required to:
- Meet producers, directors, designers, presenters and writers to discuss the research needs of a programme
- Generate and develop new programming ideas
- Convey findings accurately to others through reports and briefs
- Source and research facts, figures and information for developing programmes
- Assess the contributor’s suitability for programme, researching and booking appropriate resources and facilities
- Brief the script writers and presenters on topics, update scripts and edit new scripts
- Negotiate broadcast rights and produce information and fact sheets for websites
Salary & Emoluments for M.Sc Electronic Media Students
The average salary for M.Sc Electronic media students varies from 5 lakhs to 10 lakhs per annum. The fresh graduates will be easily earning about 4 lakhs per annum. The salary increases according to the experience
Conclusion
The M.Sc Electronics Media students can find ample job opportunities in the media field in the present scenario. Today’s media field has accustomed themselves according to the latest trends. The increased dependency on OTT platforms like Netflix, Amazon Prime, Disney Hotstar, etc has created more scope and room for creating quality content. The M.Sc Electronic Media students have a broader spectrum to work and are required to develop quality content and broadcast them on appropriate channels. There is a lot of demand for skilled professionals from M.Sc Electronic media. The students who are passionate about the media field and broadcasting can join M.Sc Electronic Media course and land in lucrative jobs available in the media field to earn good salaries.