Last updated: 05 Jun 2020
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There are many lucrative careers for M.Sc Electronic Media students in today’s world. The media field is considered as an evergreen field and has not seen any signs of recession till date. As time changes the proactiveness of the media has also changed. With new roles and responsibilities the media field has wide doors opened to attract the skilled professionals especially from M.Sc Electronic Media.
There are certain jobs that are considered as the best ones for the M.Sc Electronic Media students. This article discusses those new and emerging jobs in the media industry.
The students who are interested in marketing communications and like to keep abreast of new trends and developments, then they can become good digital marketers after M.Sc Electronic Media course.
Digital marketing mainly involves the promotion of products and services through a variety of digital channels using internet and mobile technology. As a digital marketer one will be involved in developing an organisation’s multi-channel communication strategies. He/she may have to work across several areas or specialise in a few, depending on the size and the requirements of the organisation.
Duties of the Digital Marketer
As a digital marketer one is needed to:
Advertising is one of the competitive and specialised industries and it is one of the most chosen careers by Electronic Media post graduates in recent years.
As a media buyer one is responsible to negotiate, purchase and monitor advertising space and airtime on behalf of clients or an organisation. The aim of the media buyer is to reach the highest members of people in the target audience at the lowest possible costs. The media buyers usually work across several areas of media broadcasting like cinema, internet, magazines, newspapers, posters, television, pamphlets, brochures etc.
Duties of Media Buyer
As a media buyer one is expected to get involved in:
As a media planner one is expected to work in diverse areas in a fast-paced manner under great pressure and provide best results
As a media planner one is expected to identify the best media platforms for advertisements for brands of clients or organisations. As a media planner one will work within advertising agencies or media planning or media buying agencies. The aim of a media planner is to maximise the impact of advertising campaigns through a wide range of media platforms.
Duties of Media Planner
As a media planner one is supposed to perform the following tasks:
As a media researcher one is responsible to generate programme ideas and ensure that everyone is catered for on set.
As a media researcher one is responsible to provide support to the producer and production team of television, radio, film or online projects. The media researcher is required to source contacts and contributors for programmes. They are also responsible to come up with new ideas and work locations. They are also required to organise, plan and research everything that is required for a programme like collecting and verifying information etc.
Duties of Media Researcher
As a media researcher one is required to:
The average salary for M.Sc Electronic media students varies from 5 lakhs to 10 lakhs per annum. The fresh graduates will be easily earning about 4 lakhs per annum. The salary increases according to the experience
The M.Sc Electronics Media students can find ample job opportunities in the media field in the present scenario. Today’s media field has accustomed themselves according to the latest trends. The increased dependency on OTT platforms like Netflix, Amazon Prime, Disney Hotstar, etc has created more scope and room for creating quality content. The M.Sc Electronic Media students have a broader spectrum to work and are required to develop quality content and broadcast them on appropriate channels. There is a lot of demand for skilled professionals from M.Sc Electronic media. The students who are passionate about the media field and broadcasting can join M.Sc Electronic Media course and land in lucrative jobs available in the media field to earn good salaries.