Scope for M.Sc Electronic Media
There are many lucrative careers for M.Sc Electronic Media students in today’s world. The media field is considered as an evergreen field and has not seen any signs of recession till date. As time changes the proactiveness of the media has also changed. With new roles and responsibilities the media field has wide doors opened to attract the skilled professionals especially from M.Sc Electronic Media.
Careers and Important Roles for M.Sc Electronic Media
There are certain jobs that are considered as the best ones for the M.Sc Electronic Media students. This article discusses those new and emerging jobs in the media industry.
1. Digital Marketer
The students who are interested in marketing communications and like to keep abreast of new trends and developments, then they can become good digital marketers after M.Sc Electronic Media course.
Job Role
Digital marketing mainly involves the promotion of products and services through a variety of digital channels using internet and mobile technology. As a digital marketer one will be involved in developing an organisation’s multi-channel communication strategies. He/she may have to work across several areas or specialise in a few, depending on the size and the requirements of the organisation.
Duties of the Digital Marketer
As a digital marketer one is needed to:
- Create and upload copy of images for the organisation’s website
- Write and dispatch email marketing campaigns
- Provide accurate results and analysis to clients or an organisation
- Research for new online media opportunities that may benefit the business including mobile, social media, creation of promotional content and articles
- Designing of website banners and assist the web developers with web visuals
- Communicate with the clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Develop social media engagement and brand awareness campaigns
- Use the web analytics softwares to monitor the performance of client websites and make recommendations for improvement
