All about Post Graduate Certificate in Management

Brief Description of Management

Management can be defined as the process of administering and controlling the affairs of the organisation, irrespective of its nature, type structure and size. It's an act of creating and maintaining such a business environment wherein the members of the organisation can work together and achieve business objectives efficiently and effectively. 

Few lines about PGCM

PGCM is a 1-year professional management course that is divided into 2-semesters. The course is designed to build essential skills and capabilities in a student to hold managerial posts in various firms and companies. The course helps the students to gain managerial, executive and leadership during the tenure of course.

The course revolves around creating business class leaders and future executives who can lead the way with professionalism and sustainability. The course nurtures and develops skills and qualities that are quintessential to lead fluctuating business of today. The course emphasizes teamwork leadership and practical application-oriented methodology of studies.

Eligibility of PGCM Course 

The students who have completed their degree in any stream with 50% aggregate from recognised university are eligible to apply for PGCM course.

Admission Procedures

The students can take admission to PGCM course by two modes. The first one is merit-based admission and second one is direct admission.

Merit Based Admission

The students interested in merit-based admission for PGCM course are required to appear for entrance exams conducted at national and international levels. The students have to appear and qualify these entrance exams in order to get merit admission to PGCM course.

Direct Admission  

The students have another option of getting admission to PGCM course by direct admission process. Under this mode of admission, the students are given direct admission to their desired colleges and deemed or private universities under management quota. The direct admission students enjoy many special privileges like that they are not required to apply for any entrance exam for getting admissions. They have an option to choose their desired colleges and universities and book their seats in advance even before the starting of the academic year. The students who are interested in direct admissions are required to contact Galaxy Educational Services for more details.

Course Curriculum for PGCM Course

The students of PGCM course will be studying the following subjects during their course duration

Career and Scope

There are ample job opportunities for PGCM students. The demand for PGCM students is basically available on the specialisations. The specialisations play a key important role in deciding the career of PGCM  students.

Salary & Emoluments

The fresh PGCM students will be earning around 5 lakhs to 7 lakhs per annum. The experienced professionals will be earning around 7 lakhs to 9 lakhs per annum.

Top Organisations hiring PGCM students

Some of the top organisations hiring PGCM students are:

• Accenture
• TCS
• Infosys
• Capgemini
• JP Morgan Chase
• Fidelity Solutions
• Goldman Sachs

Placement Opportunities:

Some of the job roles available are:

Sales Manager: The sales managers are responsible for leading and guiding a team of sales people in the organization. They set salary goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.

Brand Manager: Brand building and promotions are one of the most important aspects of marketing. A brand manager is responsible for activities like advertising, media engagement, promotions, displaying the brand at the target places, etc., and this is a very dynamic field unlike sales, monotonous and hectic. In short, it is a brand manager’s responsibility to create a positive image of the product among the audience. Being a brand manager will keep you on your toes and allow your inventive juices to flow.

Market Research Analyst: A market research analyst can work in media, retail, entertainment, FMCG, etc. One has to analyze the present market and patterns and work as per the ongoing trends. You need to assist within the coming up with and building the marketing strategies. Also, you need to design various surveys and research methodologies to gather information. If you have an analytical mindset and are interested in research, then this job is suitable for you.

Accounts Manager: The accounts manager in advertising agencies are responsible for acquiring and managing accounts. They act as a coordinator between the clients (brand managers) and the creative team in the agency. The account managers take important decisions like briefing the creative department, execution of campaigns and taking calls on the advertising budgets. With social media becoming a mainstay, we have many advertising agencies that specialize in internet marketing.

Business Development Manager: The business development manager works to improve an organization’s market position and achieve financial growth. They define long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. The business development managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients and continue to grow business in the future. The business development managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.

Monetisation Managers: They are responsible to define the business goals and own the results for respective products. The monetisation managers plan and launch products that help the company generate revenue, while being conscientious and cautious of impacts on core user experience. They are also required to manage a long-term roadmap for internal tools, data and analytics and revenue-related products and improvements. They provide solicit ideas and feedback, gather requirements, write specs, create wireframes and workflows and coordinate cross-functionally. They are also responsible to drive strategic product decisions via evaluation of market trends and meticulous retrospective and prospective analysis of product and revenue performance

Final Lines

The students completing PGCM course can find ample job opportunities in the management field. The PGCM students are considered as skilled professionals and are hired in managerial positions. They can expect handsome salaries and excellent career growth in the field. The students with a passion towards management can join to this course.