Last updated: 03 Dec 2020
Digital marketing refers to advertising delivered through digital channels, such as search engines, websites, social media, email and mobile apps. Using these online media channels digital marketing is the method by which companies endorse goods, services and brands. Consumers heavily rely on digital means to research products.
Digital marketing is an enormous system of channels to which marketers simply must on board their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing.
The BBA Digital Marketing is a 3-years undergraduate course that is divided into 6-semesters. The course is basically an advanced study of techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising and other digital media. The course updates the students with some of the major skills like concepts of sales conversions, analysing marketing campaigns and finding strategies.
The course covers many subjects related to digital marketing such as google adwords, youtube marketing, google analytics and webmaster tools and search engine optimisation. The course allows the students to learn all the strategies to rank up their website on top searches of google.
The students who have completed their PUC or 10+2 with 50% from recognised board are eligible to apply for BBA Digital Marketing Course.
The students with relevant qualifications can join the BBA Digital Marketing course by two modes. The first one is Merit based admission and the second one is direct admission.
Let’s discuss in detail
There are many top educational institutes that conduct entrance exams for the BBA Digital Marketing course. This mode is called merit admission mode. The entrance exams are conducted to select the serious and hardworking students from the group of non-serious candidates to the available limited number of seats in the colleges. The qualified students are allotted the merit seats and are given admission, the fees are fairly nominal for merit admissions.
The students have another option of getting admission to BBA Digital Marketing course by direct admission process. Under this mode of admission, the students are given direct admission to their desired colleges under management quota. The direct admission students enjoy many special privileges like they are not required to apply for any institution-based entrance exam for getting admissions. They have an option to choose their desired colleges and book their seats even before the starting of the academic year. The students who are interested in direct admissions are required to contact Galaxy Educational Services for more details.
The BBA Digital marketing students will be studying the following subjects during their course duration.
| Sl No | Subjects of Study |
|---|---|
|
1. |
Communication Skills |
|
2. |
Organisational Behaviour |
|
3. |
Basics of Management |
|
4. |
Business Communication |
|
5. |
Accounting |
|
6. |
Finance Management |
|
7. |
HR Management |
|
8. |
Economics |
|
9. |
Basics of Digital Management |
|
10. |
Digital Design and Communication |
|
11. |
Internet Technologies |
|
12. |
SEO |
|
13. |
Social Media Marketing |
|
14. |
Advertising |
|
15. |
Data Analytics |
|
16. |
Data Mining |
|
17. |
Web Design & Development |
|
18. |
Content Marketing |
|
19. |
Mobile Marketing |
|
20. |
Business Laws & Ethics |
|
21. |
Digital marketing Laws |
|
22. |
Lead Generation & E Mail Marketing |
|
23. |
SEM |
The BBA Digital Marketing is the most booming field in recent years. There is a huge demand for skilled digital marketing professionals. They are required in all the organisations and are well-paid professionals.
The fresh BBA Digital Marketing students will be earning around 3 lakhs to 6 lakhs per annum. The experienced professionals will be earning around 6 lakhs to 10 lakhs per annum.
Some of the top organisations hiring BBA Digital Marketing students are:
Some of the job roles available are:
Digital Marketing Manager: This is one of the highest positions in the field of Digital Marketing. To attain this position, one must have a good experience in Digital Marketing. The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly, etc.
Social Media Manager: As a social media executive/manager one is required to keep a check on the latest social media trends and plan strategies accordingly, coordinate with the content team and client servicing team on regular basis, creating quality content or video, etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.
SEO Expert: A well-designed website will be of no use if the company does not have people who can promote it. The company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.
SEM Expert: The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot of leads for the company and therefore there is a great demand for PPC professionals. As a PPC/SEM expert, one is supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.
Content Marketer: If one can think that he/she can write better than what is already there on the web then he/she is perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing one will need an impeccable knowledge of the English language along with a lot of creativity.
The demand for digital marketing is booming today and every organisation is exploring avenues in the online marketing space and are looking for skilled BBA Digital Marketing students. The organisations are ready to pay excellent salary packages for skilled professionals. The BBA Digital Marketing students can find excellent job opportunities in the field. The students with a passion towards digital marketing platforms can join this course.
