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All about PGDM Sports Management Course


All about PGDM Sports Management Course

Last updated: 13 Nov 2020

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What is Sports Management?

Sport Management involves the combination of skills related to planning, organising, directing, controlling, budgeting, feeding and evaluating within the context of an organisation or department and primary product or service is related to sport or physical activity.

The sport managers are responsible to carry out their skills in a variety of organisational settings like college sports, professional sports, amateur sports and even Olympics. They are required in sport marketing and management firms and they are also hired as personal sport managers by many sport celebrities.

Few lines about PGDM Sports Management

The PGDM Sports Management is a 2-years full-time postgraduate course that is divided into 4-semesters. The course is designed to inculcate in candidates the understanding of business ethics and marketing skills to make them proficient in the field. The course follows a holistic approach to develop in students the required skills like analytical skills and decision making.

The course makes the students competent with skills to work in a highly competitive industry of sports. The course trains the students on various aspects like branding, sports organisations, celebrity sports, etc. The course trains the students to ensure the safe and timely and well-resourced management of sports entities.

Eligibility

The students interested to join PGDM Sports Management course are required to possess the following eligibility criteria.

  • The candidate should have passed Bachelor’s degree with at least 50% aggregate (or equivalent) from a recognized University 
  • Qualification in any of the competitive management entrance examinations CAT/MAT/XAT/GMAT/CMAT/SNAP/NMAT/PGCET/KMAT is mandatory
  • The students having more than one year of work experience is an added advantage

Admission Procedures

The students can take admission to PGDM (Sports Management) by two modes. The first one is merit-based admission and second one is direct admission.

Merit Based Admission

The students interested in merit-based admission for PGDM (Sports Management) course are required to appear for entrance exams conducted at national and international levels. The students have to appear and qualify these entrance exams in order to get merit admission to the PGDM course.

Name of Exam Conducting Authority Month
CAT Indian Institutes of Management November
SNAP Symbiosis Institute of Management December
PGCET Karnataka Examinations Authority (KEA) July
ATMA Association of Indian Management Schools May
NMAT Graduate Management Admission Council October
MAT All India Management Association June
XAT Xavier School of Management December

Direct Admission  

The students have another option of getting admission to PGDM (Sports Management) course by direct admission process. Under this mode of admission, the students are given direct admission to their desired colleges and deemed or private universities under management quota. The direct admission students enjoy many special privileges like that they are not required to apply for any entrance exam for getting admissions. They have an option to choose their desired colleges and universities and book their seats in advance even before the starting of the academic year. The students who are interested in direct admissions are required to contact Galaxy Educational Services for more details.

Course Curriculum

The students of PGDM Sports Management will be studying the following subjects during their course duration.

Sl No Subjects of Study

1.

Organisational Behaviour

2.

Management Principles and Practice

3.

Managerial Economics 

4.

Business Communication

5.

Fundamentals of Sports and New Age Dynamics

6.

Management of Sports, Leagues & Teams

7.

Sports Facilities Planning & Management

8.

Business Statistics and Analytics for Decision Making

9.

Advertising and Sale Promotion

10.

Business Research Methods

11.

Marketing Management

12.

Quantitative Techniques Methods for Management

13.

Sports Equipment & Technology Management

14.

Corporate Strategy

15.

Sports Marketing & Merchandising

16.

Sports Funding and Financial Management

17.

Human Resource Management

18.

Sports Organisation and administration

19.

Ethics in Sports

20.

Brand Management

21.

Sports Media, Broadcasting & Journalism

22.

Sports Event, Law & Risk Management

23.

Sports Physiology and Kinesiology

24.

Sports PR & Advertising Management

25.

Sports Training and Conditioning

26.

Sports Biomechanics

27.

Strategic Management Indian and Global Context

28.

Sports Training, Tactics & Psychology

29.

Coaching and Mentoring

30.

Sports Health & Nutrition

31.

International Sports Management

32.

Sports Betting and Corruption

Career & Scope

The PGDM Sports Management students are largely hired in sports management firms and celebrity sports persons. They are well paid and can expect excellent career growth in the field.

Salary & Emoluments

The fresh PGDM Sports Management students will be earning around 4 lakhs to 6 lakhs per annum. The experienced professionals will be earning around 6 lakhs to 8 lakhs per annum.

Top Organisations hiring PGDM Sports Management 

Some of the top organisations hiring PGDM sports management students are:

  • BCCI
  • Olympic Sports
  • ICC
  • IPL
  • Cosco Balls
  • Golf Club
  • Cricket Club

Placement Opportunities

Some of the important job roles are:

Athletics Administrator: The athletics administrators are often the central decision makers in sports organizations, responsible for supervising nearly every facet of a franchise, team or club. Anything from ordering equipment to hiring and firing staff can fall within their purview. Their job can also involve ensuring compliance with changing legal regulations, particularly in the collegiate setting.

Sports Marketer: The sport marketing professionals focus on both creating buzz surrounding the franchise or organization they serve and managing sponsorships that may affect the team’s brand. Overall, their mission is to promote the team, its players and whatever other stories or assets draw public interest, increasing sales and strengthening the voice of the organization. Organizations of all kinds rely on experts who communicate powerfully through both digital and traditional media.

Facility Operations Manager: The facility operations managers are the leaders in this field and effectively apply their available resources to maintain and improve an athletic venue. They may be responsible for managing construction contractors, hiring custodial employees, organizing ticket sales and entry and coordinating emergency response plans.

Sports Financial and Contract Analyst: As with any business, sports teams and franchises aim to be profitable and fiscally responsible. The Sports financial analysts in sport support this goal as they do in other businesses, analysing available funds, capital and expenditures to maximize revenue and report on performance. Considering that much of the company’s capital may involve athlete salaries and vendor agreements, these professionals may also be called upon to examine the terms of a pending contract and ensure it reflects the organization’s best interests.

Corporate Partnerships Manager: The sport organizations frequently work with corporate partners to promote a product or service in exchange for initial or ongoing fees. The corporate partnership manager oversees these partnerships, discovering new opportunities, developing agreements and supervising their execution. Other types of partnerships in sport may include deals with media outlets, such as exclusivity agreements for broadcasting rights.

Final Lines

The PGDM Sports Management students are hired in sports firms and celebrity sports persons. They can find a good number of job roles in the field of sports. They are also well paid and can expect excellent career growth in the career. The students with a passion towards sports can join this course.

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