What is Sports Management?
Sport Management involves the combination of skills related to planning, organising, directing, controlling, budgeting, feeding and evaluating within the context of an organisation or department and primary product or service is related to sport or physical activity.
The sport managers are responsible to carry out their skills in a variety of organisational settings like college sports, professional sports, amateur sports and even Olympics. They are required in sport marketing and management firms and they are also hired as personal sport managers by many sport celebrities.
Few lines about PGDM Sports Management
The PGDM Sports Management is a 2-years full-time postgraduate course that is divided into 4-semesters. The course is designed to inculcate in candidates the understanding of business ethics and marketing skills to make them proficient in the field. The course follows a holistic approach to develop in students the required skills like analytical skills and decision making.
The course makes the students competent with skills to work in a highly competitive industry of sports. The course trains the students on various aspects like branding, sports organisations, celebrity sports, etc. The course trains the students to ensure the safe and timely and well-resourced management of sports entities.
Eligibility
The students interested to join PGDM Sports Management course are required to possess the following eligibility criteria.
- The candidate should have passed Bachelor’s degree with at least 50% aggregate (or equivalent) from a recognized University
- Qualification in any of the competitive management entrance examinations CAT/MAT/XAT/GMAT/CMAT/SNAP/NMAT/PGCET/KMAT is mandatory
- The students having more than one year of work experience is an added advantage
Admission Procedures
The students can take admission to PGDM (Sports Management) by two modes. The first one is merit-based admission and second one is direct admission.
Merit Based Admission
The students interested in merit-based admission for PGDM (Sports Management) course are required to appear for entrance exams conducted at national and international levels. The students have to appear and qualify these entrance exams in order to get merit admission to the PGDM course.
| Name of Exam | Conducting Authority | Month |
|---|---|---|
| CAT | Indian Institutes of Management | November |
| SNAP | Symbiosis Institute of Management | December |
| PGCET | Karnataka Examinations Authority (KEA) | July |
| ATMA | Association of Indian Management Schools | May |
| NMAT | Graduate Management Admission Council | October |
| MAT | All India Management Association | June |
| XAT | Xavier School of Management | December |
Direct Admission
The students have another option of getting admission to PGDM (Sports Management) course by direct admission process. Under this mode of admission, the students are given direct admission to their desired colleges and deemed or private universities under management quota. The direct admission students enjoy many special privileges like that they are not required to apply for any entrance exam for getting admissions. They have an option to choose their desired colleges and universities and book their seats in advance even before the starting of the academic year. The students who are interested in direct admissions are required to contact Galaxy Educational Services for more details.
Course Curriculum
The students of PGDM Sports Management will be studying the following subjects during their course duration.
| Sl No | Subjects of Study |
|---|---|
|
1. |
Organisational Behaviour |
|
2. |
Management Principles and Practice |
|
3. |
Managerial Economics |
|
4. |
Business Communication |
|
5. |
Fundamentals of Sports and New Age Dynamics |
|
6. |
Management of Sports, Leagues & Teams |
|
7. |
Sports Facilities Planning & Management |
|
8. |
Business Statistics and Analytics for Decision Making |
|
9. |
Advertising and Sale Promotion |
|
10. |
Business Research Methods |
|
11. |
Marketing Management |
|
12. |
Quantitative Techniques Methods for Management |
|
13. |
Sports Equipment & Technology Management |
|
14. |
Corporate Strategy |
|
15. |
Sports Marketing & Merchandising |
|
16. |
Sports Funding and Financial Management |
|
17. |
Human Resource Management |
|
18. |
Sports Organisation and administration |
|
19. |
Ethics in Sports |
|
20. |
Brand Management |
|
21. |
Sports Media, Broadcasting & Journalism |
|
22. |
Sports Event, Law & Risk Management |
|
23. |
Sports Physiology and Kinesiology |
|
24. |
Sports PR & Advertising Management |
|
25. |
Sports Training and Conditioning |
|
26. |
Sports Biomechanics |
|
27. |
Strategic Management Indian and Global Context |
|
28. |
Sports Training, Tactics & Psychology |
|
29. |
Coaching and Mentoring |
|
30. |
Sports Health & Nutrition |
|
31. |
International Sports Management |
|
32. |
Sports Betting and Corruption |
Career & Scope
The PGDM Sports Management students are largely hired in sports management firms and celebrity sports persons. They are well paid and can expect excellent career growth in the field.
Salary & Emoluments
The fresh PGDM Sports Management students will be earning around 4 lakhs to 6 lakhs per annum. The experienced professionals will be earning around 6 lakhs to 8 lakhs per annum.
Top Organisations hiring PGDM Sports Management
Some of the top organisations hiring PGDM sports management students are:
- BCCI
- Olympic Sports
- ICC
- IPL
- Cosco Balls
- Golf Club
- Cricket Club
Placement Opportunities
Some of the important job roles are:
Athletics Administrator: The athletics administrators are often the central decision makers in sports organizations, responsible for supervising nearly every facet of a franchise, team or club. Anything from ordering equipment to hiring and firing staff can fall within their purview. Their job can also involve ensuring compliance with changing legal regulations, particularly in the collegiate setting.
Sports Marketer: The sport marketing professionals focus on both creating buzz surrounding the franchise or organization they serve and managing sponsorships that may affect the team’s brand. Overall, their mission is to promote the team, its players and whatever other stories or assets draw public interest, increasing sales and strengthening the voice of the organization. Organizations of all kinds rely on experts who communicate powerfully through both digital and traditional media.
Facility Operations Manager: The facility operations managers are the leaders in this field and effectively apply their available resources to maintain and improve an athletic venue. They may be responsible for managing construction contractors, hiring custodial employees, organizing ticket sales and entry and coordinating emergency response plans.
Sports Financial and Contract Analyst: As with any business, sports teams and franchises aim to be profitable and fiscally responsible. The Sports financial analysts in sport support this goal as they do in other businesses, analysing available funds, capital and expenditures to maximize revenue and report on performance. Considering that much of the company’s capital may involve athlete salaries and vendor agreements, these professionals may also be called upon to examine the terms of a pending contract and ensure it reflects the organization’s best interests.
Corporate Partnerships Manager: The sport organizations frequently work with corporate partners to promote a product or service in exchange for initial or ongoing fees. The corporate partnership manager oversees these partnerships, discovering new opportunities, developing agreements and supervising their execution. Other types of partnerships in sport may include deals with media outlets, such as exclusivity agreements for broadcasting rights.
Final Lines
The PGDM Sports Management students are hired in sports firms and celebrity sports persons. They can find a good number of job roles in the field of sports. They are also well paid and can expect excellent career growth in the career. The students with a passion towards sports can join this course.